Noogata for Analytics Leaders
Noogata leverages marketplace analytics and infuses it with AI and ML so that analytics leaders can expedite data cleansing and harmonization as well as implement a foundation for customizable analysis.
“Noogata's robust suite of analytics tools identifies content that helps us to optimize product keywords and level with competitors. Thanks to Noogata, we've been able to measure our brand's share of voice, bring our content and advertising in house, and reduce overall costs.”
Karim Hallaba, Brand Manager at Colgate-Palmolive
Noogata Harmonizes Retail Analytics For Data Enrichment and Flexible Analysis
Expedite Data Cleansing and Standardize Data on Product Search Terms, Brand Experience, and Consumer Buying Intentions
Noogata Simplifies From Amazon Retail Analytics, Product Landing Pages, and Dynamic Search Result Pages To:
- Identify, enrich and monitor competitor products for any ASINs
- Optimize search terms and product descriptions to maximize share of search
- Understand buying intent related to specific products
The Noogata Advantage
Automate Mundane Data Cleansing and Harmonization Tasks
Aggregate your data into one system for easy analysis, visualization, and decision-making. Noogata consolidates critical data points and enriches it with AI so that you can focus on advanced analysis and model building.
Noogata Features for Analytics Leaders
Develop AI models from data on products & search volume
Cluster buying intent patterns to easily identity consumer trends
Expedite data cleansing to ID marketplace trends, top performing products by search term, and upgrade your product strategy
Harmonize omni-channel marketplace data to assess the impact of promotional efforts
Evaluate competitor’s product exposure relative to your own brand
Assess, optimize, and enrich product search terms, descriptions, and search volume
Model the Search Volume Size for Each Topic
Identify Winning Products across each Search Term
Model Share and Size of a Your Products Search Exposure vs its Competitive Set
Score the Content for Each Listing: Title, About, Description
Update and Re-Score Content with AI Recommended Keywords
Surface When Title Changes go live or other PDP Updates Happen For Any Listing
Measure Impact of Content Updates on Products Organic Exposure and Share of Search
Case Study
Boosting e-Commerce with Noogata
A leading consumer goods company and digital native brand sought new cutting edge technology to drive product sales, so they began working with Noogata in 2021. The customer wanted to address four core challenges. Download our ebook to see how one company leveraged no-code AI to:
- Size the sales potential for each of their products and track the competitive landscape
- Identify emerging consumer trends and opportunities for future growth
- Craft the right content for each product listing to drive search exposure and click-throughs
- Optimize advertising spend to maximize marketing ROI
