3 Critical Pain Points that Consumer Brands Face in Developing A Robust Analytics Base
The eCommerce industry is competitive and fast-moving. To thrive in such an environment and maximize the potential of online sales, consumer packaged goods companies (CPGs) need an agile data stack that provides actionable business insights based on aggregated multi-marketplace data in a timely, comprehensive, and consistent manner. This article delves into 3 critical challenges that […]
Less Dollars, More Competition: How Can Consumer Goods Brands Win in Today’s Ultra Competitive Amazon Market?
It’s no news that any brand who cares about keeping and growing their customer base must excel at eCommerce. Why? Consumers enjoy making their purchases online. Online retailing grew a whopping 40% over the course of 2021. And it’s projected to jump another 16% YOY to hit the 1 trillion mark in 2022—a milestone that, […]
Noogata Is Now a Soc 2 Type I Compliant
Data security is of the utmost importance for Noogata and we are beyond thrilled to announce that Noogata has just achieved SOC 2 Type 1 Compliance– the gold standard in data protection! What is SOC 2? SOC 2 was developed by the American Institute of CPAs (AICPA) and is issued by external auditors. SOC reports […]