Four Factors that are Transforming the Consumer Goods Industry

Technology is fundamentally changing consumer behavior. But it is doing so more slowly than most of us expected at the dawn of the Internet. The impact on consumer goods companies is therefore proving more evolutionary than revolutionary. Many upstart brands have eaten up market share by capitalizing on digital expertise – selling their wares via […]

2022: The Year Ecommerce and In-Store Become Intertwined

If 2020 was the year of lockdowns and e-commerce growth, and 2021 the year of a nostalgic return to stores, 2022 is the year we’ll see the two channels become closely intertwined. Savvy consumer goods companies and retailers need to understand the relationship between their physical presence and online sales. Key to this is tapping […]

#BreakTheBias of Our Views on Women’s Corporate Roles – Noogata

International Women’s Day 2022   International Women’s Day 2022 theme of “Break the Bias” (#BreakTheBias) really resonates with me. In my world, this bias presents as the constant, relentless bias against women in certain roles, or the bias that prevents women from being given these roles. Many organizations have made strides in increasing women in […]

GASP: Marketers can and should use technology and ai

For most marketers, the thought of becoming a data scientist seems a little out of left field. After all, our jobs are about being creative, building brands and driving revenues by providing our target audiences with what they need and want. We think of brilliant marketers as being the ones who come up with that […]

The Year to Embed AI for Business Success

A few weeks into my role as CRO and GM of the Americas at Noogata, the excitement, challenges, and learnings aren’t slowing down! A big part of my enjoyment of this role is because, as I knew when I joined, Noogata is transforming how people in positions like mine (sales, marketing, operations, finance, and even […]

Yes – let’s unlock things for data analysts

Group of team members putting their hands in to celebrate Fleur Sohtz being annoucned as the new Chief Revenue Officer for Noogata

I’ve spent 20 years in the data industry, working with teams and solution providers in this incredibly fast-moving industry. But from the moment I met the Noogata team, one of the great companies within the Team8 portfolio, I’ve been excited by the opportunities inherent in their approach. I saw immediately that what they’re doing will […]