3 Critical Pain Points that Consumer Brands Face in Developing A Robust Analytics Base
The eCommerce industry is competitive and fast-moving. To thrive in such an environment and maximize the potential of online sales, consumer packaged goods companies (CPGs) need an agile data stack that provides actionable business insights based on aggregated multi-marketplace data in a timely, comprehensive, and consistent manner. This article delves into 3 critical challenges that […]
Less Dollars, More Competition: How Can Consumer Goods Brands Win in Today’s Ultra Competitive Amazon Market?
It’s no news that any brand who cares about keeping and growing their customer base must excel at eCommerce. Why? Consumers enjoy making their purchases online. Online retailing grew a whopping 40% over the course of 2021. And it’s projected to jump another 16% YOY to hit the 1 trillion mark in 2022—a milestone that, […]
Noogata Is Now a Soc 2 Type I Compliant
Data security is of the utmost importance for Noogata and we are beyond thrilled to announce that Noogata has just achieved SOC 2 Type 1 Compliance– the gold standard in data protection! What is SOC 2? SOC 2 was developed by the American Institute of CPAs (AICPA) and is issued by external auditors. SOC reports […]
No-Code AI: What Is It & Why Does It Matter?
What Is No-Code AI and Why Is It Important? Today, most enterprises are considering how they can become more data-driven and better leverage the huge volumes of data available to them to make stronger decisions. Key to this is how to use Artificial Intelligence (AI) and machine learning (ML) to facilitate this. Reports from NewVantage […]
7 Pillars to Drive ROI Across Marketing Portfolios
Marketing has traditionally been perceived as a creative discipline. But the advent of digital technology means marketing departments are now awash with data, dictating a much more scientific approach. By experimenting with different tactics and techniques, and measuring the impact of each, marketers can continuously optimize budget allocations for maximum effectiveness. But they need the […]
Team Member Spotlight: Preeya Goenka, VP, Customer Success
Why did you join Noogata? I was interested in Noogata and the VP of Customer Success role right from my very first conversation with the team. There is a massive need for easy-to-use AI technology for enterprise companies that Noogata is solving for, and they’re doing it in a unique way. Not to mention, they […]
Putting AI at the heart of business – the next step
I am beyond excited to announce that Noogata has closed $16 million in Series A funding today, bringing our total funding to $28 million, with Eight Roads leading the round. Today, we have taken a huge step forward in realizing our vision of enabling any business user to quickly make informed, data-driven decisions leveraging AI. […]
Four Factors that are Transforming the Consumer Goods Industry
Technology is fundamentally changing consumer behavior. But it is doing so more slowly than most of us expected at the dawn of the Internet. The impact on consumer goods companies is therefore proving more evolutionary than revolutionary. Many upstart brands have eaten up market share by capitalizing on digital expertise – selling their wares via […]
How to prepare for Amazon Prime Day 2022
Don’t miss out on summer sales opportunities – begin preparing your inventory and marketing strategies now Since its launch in 2015 Amazon Prime Day has become one of the busiest sales days of the year, with massive increases in business for both Amazon and its ecommerce sellers. In 2021, consumers purchased $11.2 billion worth of […]
2022: The Year Ecommerce and In-Store Become Intertwined
If 2020 was the year of lockdowns and e-commerce growth, and 2021 the year of a nostalgic return to stores, 2022 is the year we’ll see the two channels become closely intertwined. Savvy consumer goods companies and retailers need to understand the relationship between their physical presence and online sales. Key to this is tapping […]
