Consumer goods businesses and digital brands understand that the digital landscape presents a very different set of challenges than traditional retail. Brands must master the art of data analytics to make the opportunity theirs. To grow in a tightening market, Focus Camera, a 5-star seller of cameras and electronics on Amazon, ran agile campaigns with real-time control, precision and immediacy. Their aim was to successfully build data analytics capabilities into their DNA with the help of Noogata.

Noogata’s AI Data Cloud platform allowed the Focus Camera team to rapidly move from a lack of accessible data to a fully-fledged data infrastructure—one set up to deliver the insights essential for top marketplace performance. This customer story walks you through how the Noogata and Focus Camera partnership enabled in-house content decision-making, drove high performing advertising campaigns, and how Noogata’s hands-on customer success was the key to helping their team optimize their performance.