Retail leaders have likely heard of the “Big Reset.” Even when the pandemic was changing the nature of business, 56% of surveyed companies said they had already adopted AI, and 79% of AI adopters reported that it helped reduce costs and fuel revenue.

Adopting AI technology can be a big investment, so it’s worth being discerning when deciding on the platform that best suits your needs. After all, adopting AI technologies and getting the most from them are two different things. AI without user-friendly platforms that are scalable and accessible to business users across the organization — like the ability to drag and drop the information you want analyzed into a ready-to-use dashboard — won’t be as effective for marketers. Truly helpful AI models will also combine factors like:

• Localized trends, such as weather and population density
• Age, income, and other demographic data
• eCommerce information like sales performance