Are new parents trending towards organic?

We’ve investigated the baby care marketplace and its search behaviors that reflect trends towards (or against) organic and natural baby care products. The answers we found may surprise you. 

After researching over 15,000 of the most prominent search terms and keywords used on North American eCommerce platforms, we captured a healthy sample size of over 28 million consumer searches a week.

Within the data, we gained the insights to uncover…

• Active searches for organic baby care products
• 3 brands that lead the way in the marketplace
• How many search terms lead to purchase
• Changes in consumer search behavior over time

With these metrics and insights, you can change course or up your game to enhance your marketing strategy.

Gain access to babycare marketplace trends in our infographic below.