Author: Eyal Katz

Top 10 Amazon Influencers by Category for 2023

The eCommerce market keeps getting more crowded and competitive, and you can’t expect to get ahead by falling back on decades-old marketing techniques. Consumers are looking for authenticity, personal connections, and trusted voices. Smart brands are adapting by leveraging influencer marketing to boost their conversions. Though it may seem like uncharted territory compared to traditional […]

20 Ways to Uncover Opportunity Keywords that Most of Your Competitors Are Missing

In a digital world where the first three search results receive 58% of web traffic, it’s critical that your eCommerce products ranks for one of those results. But in ultra-competitive eCommerce marketplaces where 66% of shoppers start their search on Amazon and 32% on Walmart, keywords are increasingly harder to rank for every day. How […]

Amazon Pricing Strategy: A Step-by-Step Guide to Success

For many consumers, e-commerce starts and ends with Amazon. Finding success on Amazon’s platform can be a game-changer for sellers, but competing with all the other sellers trying to stake out their territory on Amazon Marketplace is tough. To rise above the rest, you must be knowledgeable and smart in every aspect of your approach, […]

Demystifying Competitive Intelligence for eCommerce

By 2024, experts predict the eCommerce industry to reach sales of almost $7 trillion globally. But even with the tremendous growth forecasted, competition is fierce, with new players entering the market every day.  How can your eCommerce business keep up with constantly evolving market trends, consumer needs, new marketplaces, technologies, and of course, your competition?  […]

7 Non-Skippable Steps to the Online Customer Journey

There are many ways to measure an eCommerce venture’s success, but nothing matters nearly as much as conversions. That magic moment when a shopper turns into a customer is the only thing that directly increases your bottom line and proves that your efforts are paying off. The key to growing a lucrative eCommerce business is […]

10 Essentials for a Lucrative Digital Brand Strategy [with Examples]

The traditional model of the brick-and-mortar store has faced disruption due to the pandemic and resulting financial crisis, leaving consumer brands struggling to figure out how to build awareness and relevance. As many brick-and-mortar stores are looking to shift to eCommerce, and new eCommerce companies decide to have only a digital brand, it’s become clear […]

CPG Marketing: 9 Growth Hacks to Outperform eCommerce Competition

Effective CPG marketing is all about making that special connection between products or brands and consumers. These products we use daily make our lives more comfortable and enjoyable. As a brand manager or Amazon marketing professional, it’s your job to ensure those products reach the people who need them most. But let’s be honest – […]

Top 10 Digital Shelf Analytics Software

What would happen if a physical retail store let its shelves fall into chaos? Imagine inconsistent pricing, products out of stock, and hard-to-navigate displays. Customers would undoubtedly take one look around, turn on their heels, and run out of there.  The same thing happens with online shopping experiences—you’ll quickly lose customers if you fail to […]

The 10 Best Competitive Intelligence Tools for 2023

In the ever-evolving and competitive eCommerce landscape, staying ahead of the competition is the key to success in the consumer packaged goods (CPG) space. Brand Managers, Product Marketers and eCommerce professionals can’t afford to operate in a vacuum. They require real-time visibility of their entire competitive landscape, from understanding who competitors are in specific categories […]

The Top 8 eCommerce Platforms for Leading CPGs

In today’s marketplace, eCommerce is an essential and effective approach for top Consumer Packaged Goods (CPG) firms to connect with clients and maximize revenue. Using a multichannel approach has become a necessity to meet a fragmented customer base everywhere they’re shopping for products online. Smart sellers realize the benefits of expanding their audience and boosting […]