Effective CPG marketing is all about making that special connection between products or brands and consumers. These products we use daily make our lives more comfortable and enjoyable. As a brand manager or Amazon marketing professional, it’s your job to ensure those products reach the people who need them most.
But let’s be honest – CPG marketing is critical. These products are the backbone of eCommerce, and by connecting with consumers, you’re setting your brand up for profitable and sustainable growth.
One way to do that is by using growth hacking tactics. Leveraging the right tools and techniques, you can better understand your products, customers, and competition and make data-driven decisions to make your products outperform on the digital shelf.
It’s time to take control of your digital shelf destiny with nine growth hacks to help you outperform the eCommerce competition.
The Current State of CPG Marketing
What’s the current state of CPG marketing? The short answer is that it’s constantly changing, but having a solid marketing strategy is more critical than ever, because the CPG market is forecast to keep growing.
Consumers have more choices than ever before and are fearless in shopping. Plus, with the rise of eCommerce and online shopping, it’s about more than just reaching customers in-store. You must have a solid digital presence, too.
The good news is that more opportunities exist to reach customers and make your CPG brand a household name by using growth hacking, data, and experimentation to drive growth and understand your customers, products, and competition. Then, with the right tools and techniques, you can make informed decisions that will set your brand apart.
What is growth hacking for CPG marketing, exactly?
You’ve probably heard the term “growth hacking,” but what does it mean for CPG marketing? In short, growth hacking uses data and experimentation to drive growth for your brand. It’s about thinking outside the box and trying new things to see what works.
It differs from traditional marketing because it focuses on rapid experimentation and data-driven decision-making. Instead of relying solely on extensive marketing campaigns, growth hacking finds creative ways to reach and engage customers. The best part is that any CPG brand can benefit from growth hacking, regardless of size.
By gathering data and insights, you can develop better ways to promote your product, connect with your target audience, make more informed decisions to drive growth, and find opportunities you wouldn’t have otherwise.
The Benefits of Marketing Growth Hacks for CPGs
Growth hacking can help you:
- Get a better understanding of your products and customers
- Make data-driven decisions to promote your products effectively
- Reach and engage customers in new and creative ways
- Save time and resources by eliminating manual work
- Scale your analytics efforts across your entire product portfolio
- Generate natural and sustainable growth for your brand
- Better contend on the digital shelf against your competitors
These benefits show that growth hacking is a powerful tool for any CPG marketer.
9 CPG Marketing Growth Hacks to Outperform eCommerce Competition
Here are nine hacks to boost the results of your CPG marketing efforts and outperform ecommerce competition:
1. Leverage a Deeper Understanding of Your Product
To successfully hack the growth of a product, it is essential to first gain a deep understanding of that product. According to the growth hacking philosophy, this means examining the product in detail and understanding every aspect, from pricing, to advertising and product content. Businesses can build insights that inform their decision-making and drive growth by seeing every detail and correlating data points from dozens of sources.
Noogata’s ecommerce analytics platform can help businesses achieve this by providing access to various types of data, such as brand intelligence, competitive intelligence, trendspotting, and product content data. By collecting and analyzing this data from multiple sources, businesses can gain a deeper understanding of their products, competitors and the market trends affecting them, which in turn help them optimize their product offerings, stay ahead of competitors and drive revenue growth.
2. Utilize Big Data and Insights
Big data and its insights are crucial for making informed marketing decisions. One way to do this is by collecting and analyzing customer data, such as competitive ecommerce intelligence and brand intelligence gathered from customers’ big data.
Having access to a wide range of available competitive data provides granular insights that can lead to lucrative opportunities. To effectively use customer data and insights, targeting and engaging with the right audience is critical. As a result, CPG companies are increasingly turning to eCommerce solutions to help drive sales and improve marketing strategies.
The rise of CPG in the ecommerce landscape has created new opportunities for brands to connect with consumers and drive sales. Businesses can make data-driven decisions and improve their marketing strategies by utilizing big data and insights. Noogata’s ecommerce analytics platform provides businesses with the tools they need to succeed in the CPG industry, such as bespoke analytics like Price Benchmarking, Digital Shelf, Perfect Content, and Search Trendspotting. All of which are working in harmony to discover new opportunities for your brand and take action in one platform.
3. Invest in SEO and Content Marketing
SEO and content marketing are essential for driving traffic and retaining customers. By improving search engine rankings and increasing visibility, CPG brands can establish a robust online presence to compete in the e-commerce market. Creating valuable content can also help establish a brand as an expert in their industry, build trust with consumers and drive sales.
Implementing an effective SEO and content marketing strategy can be challenging, but many resources are available to guide CPG brands. It is essential to regularly update and optimize website content, use relevant keywords as they evolve in relevancy, and create a cohesive brand message across the eCommerce marketplace.
Additionally, implementing a content marketing strategy that includes blog posts, videos, and social media campaigns can help drive website traffic and improve customer engagement. Investing in SEO and content marketing gives CPG brands a competitive edge and helps them stand out in the market.
4. Utilize Social Media Effectively
Social media is a game-changer for connecting with customers and building your brand. 48% of the world’s population is active on at least one social media platform, so CPG brands need to have a strong presence on social media platforms, too. By leveraging the power of social media, CPG brands can reach and engage with customers more personally and effectively. Social media platforms such as Facebook, Instagram, Twitter, and TikTok allow businesses to showcase products, build brand awareness, drive sales and create a loyal customer base.
Creating an engaging social media presence is crucial for CPG brands to enhance brand awareness and drive sales. It allows CPG brands to reach customers more personally and effectively. Utilizing the latest social media trends and platforms can also help businesses to increase their visibility. For example, TikTok ads can effectively reach a younger audience and create brand awareness that can increase traffic to your products.
5. Implement Influencer Marketing Strategies
Influencer marketing is an increasingly common strategy for Consumer Packaged Goods (CPG) brands looking to promote their products and reach a wider audience. 50.7% of eCommerce brands work with influencers in their social media marketing strategy.
There are many benefits to implementing influencer marketing strategies for CPG brands. Influencers have a large, enthusiastic following and help brands reach a more specific audience than traditional advertising methods. They can help to increase brand awareness, drive sales, and create a loyal customer base. Additionally, influencer marketing can help to build trust with consumers by providing them with a more personal and authentic view of the brand.
To successfully implement influencer marketing strategies, CPG brands must find and work with the right influencers. CPG brands should look for influencers who have a large following, are relevant to the brand, and align with the brand’s values. Brands should work closely with influencers to create a cohesive message and ensure that the content resonates with the target audience.
6. Go Multichannel
As the ecommerce landscape continues to evolve, it’s becoming crucial for CPG brands to have a strong presence across multiple channels. Going multichannel allows CPGs to reach a wider audience, increase brand awareness and drive sales.
However, implementing a multichannel strategy at scale can be challenging. One major hurdle CPGs face is managing the data that comes with it. CPGs must have a clear understanding of their activities across all channels and how it impacts their brand. Brand success requires a significant amount of data management and analysis to track sales and customer behavior, and to make informed business decisions.
It’s also important to note that multichannel ecommerce is not just about having a presence on multiple platforms but also about creating a seamless and consistent customer experience across all channels from product content to product pricing. Multichannel success includes creating brand positioning and providing a consistent level of customer service.
The rise of digitally native brands has also increased the importance of multichannel ecommerce for CPGs. As these brands continue to thrive, CPGs must adapt and become multichannel to compete in the market.
7. Create Compelling Advertising Content
Creating compelling advertising and content is crucial for CPG brands in today’s digital age. With consumer behavior shifting towards online platforms, CPGs need to meet customers where they are by creating excellent product content, ads, informative spec sheets, product videos, and other engaging deliverables.
One way to growth hack this is by using Noogata to leverage data to create “Perfect Content,” optimizing product listings that increase exposure and conversions. Noogata’s ecommerce intelligence platform provides businesses with a unique Perfect Content tool that scores keywords and product content listings ensuring your produce high-performing product content that boosts visibility on the digital shelf and shines amongst competing products.
Another growth hack is building relationships with customers through digital means, such as promotions, smart packaging, and competitive pricing. These methods can help create a more personalized customer experience and increase brand loyalty.
Creating compelling advertising content is not only about driving sales but also building trust, credibility and awareness with customers. By providing informative, engaging, and relevant content, CPG brands can establish themselves as experts in their industry and build relationships that lead to more conversions.
8. Get the Most from Customer Feedback
Getting the most from customer feedback is crucial for CPG brands to understand their customers’ needs and preferences to help make better-informed decisions. One way to do this is by measuring consumer sentiment on products based on customer reviews and ratings across different marketplaces. Consumer sentiment analysis can help CPG brands understand how their products are perceived by customers and identify areas for improvement.
Product reviews and user-generated content (UGC) are valuable customer feedback sources. By monitoring reviews and UGC, CPG brands can gain insights into customers’ opinions on their products and make improvements.
For example, if a product receives mostly negative reviews, the CPG brand can improve the product or address customers’ complaints. In contrast, if a product gets primarily positive reviews, the CPG brand can focus on promoting the product and reaching a wider audience.
9. Experiment with New Tech & Data Insights
Staying up-to-date with new technology and trends is crucial for businesses to remain competitive in the ever-evolving ecommerce landscape. One of the most important new technologies to consider implementing is an AI-powered solution, with tools like Noogata’s eCommerce analytics platform.
These tools provide brands with access to AI competitive intelligence that allows them to outperform ecommerce competition, while saving time, expense, and having to rely on inadequate solutions. By collecting and analyzing data from multiple sources, businesses can gain a richer understanding of their products and the market trends affecting them, which in turn can help them optimize their product offerings, stay ahead of competitors, and drive revenue growth.
Another marketing technology trend to consider is optimizing your product listings for voice search. With the rise of smart speakers and virtual assistants, voice search has become an increasingly popular way for consumers to search for products and make purchases.
Successful growth hacking requires CPG businesses to experiment with new approaches and technologies and measure the results to improve performance. Leveraging new technology for data and analytics to drive decision making and optimize work across all aspects of ecommerce, from the C-suite to channel and product teams, helps CPG marketers stay ahead of the competition.
Noogata: The Ultimate eCommerce Growth Hack
We all face challenges in the eCommerce industry, and growth hacking strategies can help overcome these obstacles. It’s important to utilize data and experimentation to drive growth, and with the right tools, any CPG or digital brand can take advantage of this approach, regardless of its size. Employing effective marketing growth hacks while gathering data and insights to create better ways of promoting your products helps you stand out from the competition.
Noogata is the ultimate growth hack for CPGs and digital brands looking to outperform their eCommerce competitors. The all-in-one eCommerce intelligence platform helps you transform data into actionable insights quickly and easily. It’s designed to be simple for brand managers and eCommerce professionals. Noogata allows you to take action by monitoring the web for competitive data, mapping your product landscape, driving impact, and increasing ROI across your product catalog.
Try Noogata today and win more business, stay ahead of competitors and boost your eCommerce growth.