7 Essentials for Success with Ecommerce PPC in 2023
There’s still a place for tried-and-true advertising tactics in the relentlessly competitive world of eCommerce. Pay-per-click (PPC) ads remain a highly effective way to reach consumers searching Google, Amazon, and their favorite social media sites for keywords related to your products. In an environment where you could be up against countless other companies selling the […]
The Death of Dashboards and Rise of eCommerce AI
Dashboards have been widely used and valued for visualizing and communicating data for many years. They were the primary tool organizations relied on to make significant amounts of data accessible to humans. Even today, data and BI teams spend significant time building dashboards to meet the diverse demands of stakeholders who require different representations of […]
Top 10 Amazon Influencers by Category for 2023
The eCommerce market keeps getting more crowded and competitive, and you can’t expect to get ahead by falling back on decades-old marketing techniques. Consumers are looking for authenticity, personal connections, and trusted voices. Smart brands are adapting by leveraging influencer marketing to boost their conversions. Though it may seem like uncharted territory compared to traditional […]
How Global CPGs Use Data to Win the eCommerce Digital Shelf
The phrase “work smarter, not harder” really hits home for CPG brands. The pandemic’s aftermath and global economic disruption have left CPGs juggling supply chain issues, labor shortages, and near-term inflationary pressures. Let’s not forget that shopper behavior has changed dramatically in the last two years, with buyers swapping a trip to the store for […]
Using AI-Driven Analytics to Uncover Baby-Care Trends – Noogata
It seems everywhere you look, brands are pushing hard to position their products as organic, natural, eco-friendly, or ecological. But does this strategy actually drive sales? What are consumers actually choosing? On the basis that organic and/or eco-friendly products are particularly high profile in the baby-care space, we used this as a product category and […]
Uncovering 2021 Online Shopping Trends using AI Insights – Noogata
To do their jobs effectively, “citizen data analysts.” need the right operating environment.
