After nearly 18 months of adults and students being largely based at home, September 2021 clearly represents a major shift back to in-person attendance at both school and work. Noogata, a global leader in no-code artificial intelligence (AI) data analytics is seeing significant spikes in related searches on major eCommerce and search platforms, as well as via related activity on social networks. This is particularly true in the United States.
By analyzing search data from online shopping platforms, it’s clear not only that families are returning to external places of work and study, but that some shopping themes and brands are dominant. In addition, there are increasingly shifts in these vs. previous years with long-standing products being edged out by newer, eCommerce focused brands.
This can be seen, for example, with longstanding providers of paper notebooks such as Mead and Five Star seeing new entrant Amazon Basics encroaching on their market online. Amazon Basics’ share of notebook sales more than tripled in 2021 vs. 2020, while traditional sellers saw their share of sales plummet almost 40%.
Search findings that demonstrate a clear return to in-person work and study include:
According to Assaf Egozi, Co-Founder and CEO, Noogata, “Having this data, and being able to extract insights of this sort is absolutely crucial to understanding eCommerce trends for CPGs and retailers, particularly in terms of product development, positioning and inventory planning. We can already see that the shift to eCommerce is proving challenging for many leading brands and that white-label or smaller brands are taking advantage of eCommerce opportunities. AI is hugely powerful here, offering immediate visibility into complex data and actionable insights that drive better product, sales, and pricing decisions.”
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