In the Summer 2023, people will remember when planet earth was living in a ‘Barbie world’. While the “Barberheimer” trend took social media and even mainstream media by storm, it’s the Barbie brand that continues to make headlines and is almost impossible to miss. The Barbie brand committed to hundreds of domestic and global partnerships with a variety of brands, from pink burgers at Burger King to GAP clothing collaborations and even branded Crocs.
The film’s promotion is considered one of the most successful marketing campaigns of the decade. But it’s the impact on eCommerce that is highlighting significant consumer trends when it comes to big, branded blockbuster movies. Noogata has discovered interesting data and insights shoowing how consumers are still searching for Barbie branded products prior to the film release date, on Amazon Prime Day, and the weeks after the movie launched.
Below are a series of charts, graphs and insights highlighting key search trends for products during the past 6-8 weeks to-date.
Total Barbie Branded Search Volume (Week over Week)
To help provide more context, below are some insights extracted from the data graphs above.
Barbie Shirts Search Volume (Week over Week)
“Barbie Clothing” Searches – Week over Week
After looking at the total search volume for “Barbie” branded searches, it’s clear to see that clothing is the unexpected winner when it comes to consumer search.
To further reinforce the trend, when it comes to the top product customers purchased, you can see that apparel took the top spots for the top 5 Barbie branded products. Interestingly, for the top 5 products on Amazon, only 1 of them had the traditional Barbie barbie doll.
The 10 rising Barbie branded searches to date:
Search Volume Increase
Barbie clothes for women
Babrie shirts for women
Barbie outfit for women
Barbie dress for women
Barbie costume for women
Barbie clothes for girls
The top 10 most popular search terms related to the “Barbie” brand based on sum of their search counts:
Barbie shirts for women
Barbie dream house
Barbie party decorations
Noogata’s Discovered Insights for Barbie branded results in the Amazon USA marketplace.
Want to see more Amazon data relating to Barbie, or interested in eCommerce AI? Contact Noogata to learn more today!
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