Win Big with These 10 Amazon Advertising Strategies
For most online shoppers, Amazon is synonymous with eCommerce. That makes it one of the most lucrative marketplaces for independent sellers, but you have to rise above the competition and get your listings in front of your target buyers. Without a carefully planned Amazon advertising strategy, it’s too easy to make costly mistakes that do […]
How Amazon Sellers Should Prepare for Amazon Cyber Monday
Everyone loves a bargain, so it’s no surprise that shoppers rush to scoop up the deals and promotions on Amazon Cyber Monday. Every year, the deals get bigger, bolder, and more irresistible to buyers—and Amazon sellers can reap the rewards when sales and customers come streaming in. During Cyber Monday 2021 and 2022, Amazon sellers […]
10 Top Amazon Listing Software Solutions
If you’re selling products on Amazon, the one thing you can be sure of is that other sellers are pushing the same products, or as close as can be without copying your brand. To truly stand out in a pack of look-alikes flooding the marketplace, your product listing must be the differentiator. Why? Consider that […]
Cracking the Amazon Sales Rank Chart: How to Navigate the Marketplace Like a Pro
It’s a great time to be an Amazon Seller—and everybody got the memo. Launching an Amazon store and letting Fulfilled By Amazon handle logistics for you has never been easier, but the tradeoff is an increasingly crowded and competitive marketplace. To become a top seller, you need to know which products generate the highest consumer […]
8 Smart Steps to Take for Amazon PPC Optimization
Amazon isn’t just an online shopping giant; it’s a game-changer in eCommerce advertising. It’s become the go-to platform for countless businesses, bridging the gap between their products and a vast sea of potential buyers. If you’re wondering about the scale of Amazon’s influence, the numbers paint a clear and compelling picture. Amazon pulled in $38 […]
4 Tips to Optimize Amazon Advertising with Correct ASIN Selection
We all love choice. Orange or apple juice? Dine in or take out? Red or black? However, the Amazon marketplace offers buyers more than just choice. There are billions of products at customers’ disposal, which means it’s more complicated than ever for sellers like you to stand out. There are a staggering 9.7 million Amazon […]
How to Get Ready for Prime Big Deal Days 2023
Most holidays only come around once per year, but Prime Day happens whenever Amazon says it happens. For only the second time in history, Amazon is declaring Prime Day in October. This is a second chance for Amazon sellers to boost their sales by offering great deals to Prime subscribers. Prime Days are a big […]
How to Leverage Amazon Ads Targeting for Better ROAS
Amazon stands unrivaled in online retail, as evidenced by its $514 billion total net sales in 2022. For eCommerce teams guiding expansive product portfolios in this environment, the challenges are evident–there’s enormous potential in the marketplace, but the competition is equally immense. Amazon Ads play a pivotal role in helping your brand to outflank the […]
