Amazon Competitor Analysis: 9 Essential Steps for a Complete Report
When brainstorming business improvements, most Amazon sellers would rather think about their products and customers rather than the competitors trying to lure their customers away. Smart sellers know that Amazon competitor analysis is critical to survival and success in the fast-paced, constantly evolving marketplace. If you want to hold your own against the nearly two […]
How to Understand Amazon FBA Profit Margins for Sellers
There are many ways to measure the health of a business, but nothing tells a success story like a substantial profit margin. Understanding and optimizing profit margins is essential for high-volume Amazon FBA sellers because labor, marketing, and overhead can pad the costs of every individual sale. Moving to the FBA model can increase the […]
9 Steps to Creating a Robust Assortment Strategy
The idea of the ‘endless’ digital shelf sounds good in theory—any product you could want is yours to purchase, if you just keep scrolling! But as an eCommerce merchant, you don’t want customers to scroll endlessly. You want them to find what they’re looking for and make a purchase before they log off from exhaustion. […]
What Is Assortment Planning, and 8 Essentials Every Plan Must Have
Imagine running an online store overflowing with products, yet sales are flatlining. You’ve tried everything, but customers aren’t buying, leaving you with unsold inventory and dwindling profits. This common scenario underscores a critical eCommerce issue: ineffective assortment planning. When your product mix doesn’t align with customer demand, it leads to lackluster sales and high inventory […]
Amazon Search Engine Placement Marketing: How to Rank for Amazon SEO
Amazon offers many ways to browse and discover products, but let’s face it: most customers go straight to the search bar to tell Amazon what they’re looking for. When the product they want pops up on the first page of results, that’s a win-win for both the customer and the product seller. If you want […]
8 Ecommerce Performance Monitoring Tactics For 2024
You can’t change what you don’t know. If you’re not monitoring your revenue, there’s no way for you to link customer losses back to their sources, so there’s no way to improve bottom-line results efficiently. That said, you must be on top of your eCommerce performance monitoring to ensure your company stays profitable, invests in […]
Amazon FBA Private Label: 12 Simple, Proven Tips for Success
For eCommerce businesses trying to break through on the Amazon marketplace, Amazon FBA private label offers a compelling opportunity for growth and control. This model lets sellers brand their own products and sell them directly to a massive audience while leveraging Amazon’s powerful distribution network. It’s a smart way to build a brand without the […]
Amazon Wholesale FBA: An Essential Guide for Amazon Sellers
Amazon may be strongly identified with online retail, but B2C sales are only one of the options for Amazon sellers. Bulk selling is permitted on Amazon, which means operating as a wholesale seller is viable. This gives sellers an entirely new model for building and scaling a business on Amazon. Wholesalers are a minority in […]
Win Big with These 10 Amazon Advertising Strategies
For most online shoppers, Amazon is synonymous with eCommerce. That makes it one of the most lucrative marketplaces for independent sellers, but you have to rise above the competition and get your listings in front of your target buyers. Without a carefully planned Amazon advertising strategy, it’s too easy to make costly mistakes that do […]
How Amazon Sellers Should Prepare for Amazon Cyber Monday
Everyone loves a bargain, so it’s no surprise that shoppers rush to scoop up the deals and promotions on Amazon Cyber Monday. Every year, the deals get bigger, bolder, and more irresistible to buyers—and Amazon sellers can reap the rewards when sales and customers come streaming in. During Cyber Monday 2021 and 2022, Amazon sellers […]
