ACOS vs. ROAS: Optimizing Amazon Advertising
Becoming an Amazon Seller is easy. Standing out among the competition in the endless scroll of the world’s largest online marketplace is another matter entirely. No matter how great your products are, succeeding as an Amazon merchant means using all available resources, including Amazon’s increasingly popular pay-per-click advertising platform. One out of every four retailers […]
Top 10 eCommerce AI Tools in a ChatGPT World
Ready or not, AI is here for eCommerce. Don’t be afraid, because even though we now live in a ChatGPT world, these powerful tools have applications that can significantly boost your eCommerce efforts in many ways. But to keep winning, you must get on board the AI train. 83% of companies now consider using AI […]
2023 Growth Challenges for eCommerce Brands
More customers than ever are shopping online, although that doesn’t mean it’s smooth sailing for the eCommerce brands serving them. Recent news that giants like Amazon are struggling with weak growth has sent ripples of concern through the industry, amplified by changing consumer behavior. This year, eCommerce will account for 20.8% of global retail sales, […]
What Generative AI Means for eCommerce Brands
The world of eCommerce is different with generative AI in it. The question is, to what extent? CPGs with large and complex portfolios process and collect data that are prime for analytics, yet putting the analysis into practice is time and resource intensive. Data is the distinguishing factor in gaining a competitive advantage, and that’s […]
20 Ways to Uncover Opportunity Keywords that Most of Your Competitors Are Missing
In a digital world where the first three search results receive 58% of web traffic, it’s critical that your eCommerce products ranks for one of those results. But in ultra-competitive eCommerce marketplaces where 66% of shoppers start their search on Amazon and 32% on Walmart, keywords are increasingly harder to rank for every day. How […]
