How the Barbie brand dominated Amazon’s digital shelf

In the Summer 2023, people will remember when planet earth was living in a ‘Barbie world’. While the “Barberheimer” trend took social media and even mainstream media by storm, it’s the Barbie brand that continues to make headlines and is almost impossible to miss. The Barbie brand committed to hundreds of domestic and global partnerships […]

The Five-Step Guide For Growing Amazon Sales with AI

How AI improves Amazon digital shelf performance and growth strategies for CPGs and digital brands. According to reports, over 75% of eCommerce businesses are planning to implement AI into their daily workflow. That’s why in the near future, performance and data-driven professionals will be the ones that will achieve greater success by utilizing the potential […]