Category: Digital Brand

Top 10 eCommerce AI Tools in a ChatGPT World

Ready or not, AI is here for eCommerce. Don’t be afraid, because even though we now live in a ChatGPT world, these powerful tools have applications that can significantly boost your eCommerce efforts in many ways. But to keep winning, you must get on board the AI train. 83% of companies now consider using AI […]

2023 Growth Challenges for eCommerce Brands

More customers than ever are shopping online, although that doesn’t mean it’s smooth sailing for the eCommerce brands serving them. Recent news that giants like Amazon are struggling with weak growth has sent ripples of concern through the industry, amplified by changing consumer behavior.  This year, eCommerce will account for 20.8% of global retail sales, […]

The Five-Step Guide For Growing Amazon Sales with AI

How AI improves Amazon digital shelf performance and growth strategies for CPGs and digital brands. According to reports, over 75% of eCommerce businesses are planning to implement AI into their daily workflow. That’s why in the near future, performance and data-driven professionals will be the ones that will achieve greater success by utilizing the potential […]

Top 10 Amazon Influencers by Category for 2023

The eCommerce market keeps getting more crowded and competitive, and you can’t expect to get ahead by falling back on decades-old marketing techniques. Consumers are looking for authenticity, personal connections, and trusted voices. Smart brands are adapting by leveraging influencer marketing to boost their conversions. Though it may seem like uncharted territory compared to traditional […]

Amazon Pricing Strategy: A Step-by-Step Guide to Success

For many consumers, e-commerce starts and ends with Amazon. Finding success on Amazon’s platform can be a game-changer for sellers, but competing with all the other sellers trying to stake out their territory on Amazon Marketplace is tough. To rise above the rest, you must be knowledgeable and smart in every aspect of your approach, […]

Demystifying Competitive Intelligence for eCommerce

By 2024, experts predict the eCommerce industry to reach sales of almost $7 trillion globally. But even with the tremendous growth forecasted, competition is fierce, with new players entering the market every day.  How can your eCommerce business keep up with constantly evolving market trends, consumer needs, new marketplaces, technologies, and of course, your competition?  […]

eCommerce Dashboard Fatigue and What You Can Do About It

In the fast-paced world of eCommerce, the ability to make data-informed decisions quickly and decisively is critical for growth. Competition is fierce, and shifting changes in consumer behavior must all be considered for sellers to stay ahead of the curve. Many eCommerce players are facing a new and growing challenge – too much data is […]

7 Non-Skippable Steps to the Online Customer Journey

There are many ways to measure an eCommerce venture’s success, but nothing matters nearly as much as conversions. That magic moment when a shopper turns into a customer is the only thing that directly increases your bottom line and proves that your efforts are paying off. The key to growing a lucrative eCommerce business is […]

10 Essentials for a Lucrative Digital Brand Strategy [with Examples]

The traditional model of the brick-and-mortar store has faced disruption due to the pandemic and resulting financial crisis, leaving consumer brands struggling to figure out how to build awareness and relevance. As many brick-and-mortar stores are looking to shift to eCommerce, and new eCommerce companies decide to have only a digital brand, it’s become clear […]