7 Non-Skippable Steps to the Online Customer Journey

7 Non-Skippable Steps to the Online Customer Journey

There are many ways to measure an eCommerce venture’s success, but nothing matters nearly as much as conversions. That magic moment when a shopper turns into a customer is the only thing that directly increases your bottom line and proves that your efforts are paying off. The key to growing a lucrative eCommerce business is […]

10 Essentials for a Lucrative Digital Brand Strategy [with Examples]

10 Essentials for a Lucrative Digital Brand Strategy [with Examples]

The traditional model of the brick-and-mortar store has faced disruption due to the pandemic and resulting financial crisis, leaving consumer brands struggling to figure out how to build awareness and relevance. As many brick-and-mortar stores are looking to shift to eCommerce, and new eCommerce companies decide to have only a digital brand, it’s become clear […]