How Amazon’s Top Seller Used AI to Optimize eCommerce – Noogata
NEW YORK and TEL AVIV —July 20, 2021 —Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has been selected by mDesign, a top home furnishings e-commerce seller with annual sales of over $250M, to support the drive to increase revenues. Noogata will do this by optimizing the effectiveness and efficiency of its marketing and business strategies in the fiercely competitive Amazon eCommerce marketplace.
mDesign will deploy Noogata’s eCommerce library – a comprehensive set of advanced analytics modules (called “AI blocks”) targeting core eCommerce business workflows, which can easily be integrated into mDesign’s internal tech stack and existing business intelligence tools.
mDesign’s data analysts will use Noogata’s platform to evaluate the eCommerce landscape, track and analyze relevant emerging consumer trends, calculate market share, and assess product positioning, exposure and growth potential. Noogata will also help create content recommendations, optimize pricing and craft high-impact advertising strategies – all to ultimately increase exposure, click-through rates and conversion.
“Since launching on Amazon five years ago, mDesign has become a Top 5 marketplace seller,” said Stacey Renfro, mDesign CEO. “But there are upwards of 350 million products sold on Amazon, and each one is vying for a top position. The AI models that Noogata provides are critical, as we look to optimize our product descriptions, advertising, inventory and pricing structure to continue our rapid growth. We look forward to expanding our relationship with Noogata as we continue to grow our sales across the globe.”
“As mDesign continues its rapid expansion, the wealth of data at its fingertips grows exponentially,” said Assaf Egozi, CEO and co-founder, Noogata. “Traditional BI tools are simply insufficient for handling these new levels of complexity. Noogata’s eCommerce Library contains a selection of analytics blocks that cut through the chaos, and will empower mDesign’s team with the data and capabilities that support revenue growth.”
About Noogata
Noogata is the leader in no-code artificial intelligence (AI) designed from the ground-up for the enterprise data analyst. The company provides a modular, expandable platform that is ready for immediate use, thanks to pre-built, domain-focused blocks that “speak the language of business” and target unique, mission-critical use cases. Noogata delivers the benefits of best-in-class AI for maximum business impact without the complexity and costs of having to develop it or maintain the AI solutions. Founded in 2019 and headquartered in Tel Aviv, privately-held Noogata is backed by Team8 and Skylake Capital. To learn more, visit https://www.noogata.com/.
About mDesign
mDesign is dedicated to creating a curated collection of products from around the world that will bring beauty and add function to your home. We offer exceptional value on unique solutions from bathroom accessories, to pantry storage, furniture and everything in between. We bring you products designed to organize and enhance your home with the goal of making every day living a little easier. mDesign – Solutions with Style
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