Managing and Growing Amazon Brands At Scale
Amazon’s vast influence, global reach, and unmatched scale with over 300 million active customer accounts, make it a compelling and profitable platform for eCommerce agencies worldwide. Leveraging Amazon’s seller-friendly features can help you expand your digital brand portfolio, but with the marketplace’s immense size comes intense competition. To set your agency apart, you must effectively […]
Amazon Brand Analytics: 10 Hidden Hacks to More Sales
Consumers are creatures of habit. Given the near-infinite options of global eCommerce, most prefer to fall back on the sites they already know and trust. That’s why there’s so much lucrative potential in being an Amazon Seller. Consumers can easily find your brand and products on the world’s biggest online marketplace, the site where they […]
How to Develop a Digital Brand Strategy that Scales
The dramatic expansion of eCommerce over the past few years has pushed many retailers to their make-it-or-break-it moments. To thrive in a competitive marketplace that spans the globe, winning your target audience’s hearts and minds with effective branding is as important as delivering quality products and excellent customer service. For more than eight out of […]
7 Tips for a Profitable Amazon Brand Store
Modern customers expect nothing less than a streamlined digital experience, but it can be costly and time-consuming to set up an online eCommerce store from scratch. Or maybe you already have a store and are unsure how to optimize it to generate more traffic and sales. Enter Amazon Brand Stores. 62% of people start their […]
Top 10 eCommerce AI Tools in a ChatGPT World
Ready or not, AI is here for eCommerce. Don’t be afraid, because even though we now live in a ChatGPT world, these powerful tools have applications that can significantly boost your eCommerce efforts in many ways. But to keep winning, you must get on board the AI train. 83% of companies now consider using AI […]
2023 Growth Challenges for eCommerce Brands
More customers than ever are shopping online, although that doesn’t mean it’s smooth sailing for the eCommerce brands serving them. Recent news that giants like Amazon are struggling with weak growth has sent ripples of concern through the industry, amplified by changing consumer behavior. This year, eCommerce will account for 20.8% of global retail sales, […]
The Five-Step Guide For Growing Amazon Sales with AI
How AI improves Amazon digital shelf performance and growth strategies for CPGs and digital brands. According to reports, over 75% of eCommerce businesses are planning to implement AI into their daily workflow. That’s why in the near future, performance and data-driven professionals will be the ones that will achieve greater success by utilizing the potential […]
Top 10 Amazon Influencers by Category for 2023
The eCommerce market keeps getting more crowded and competitive, and you can’t expect to get ahead by falling back on decades-old marketing techniques. Consumers are looking for authenticity, personal connections, and trusted voices. Smart brands are adapting by leveraging influencer marketing to boost their conversions. Though it may seem like uncharted territory compared to traditional […]
Amazon Pricing Strategy: A Step-by-Step Guide to Success
For many consumers, e-commerce starts and ends with Amazon. Finding success on Amazon’s platform can be a game-changer for sellers, but competing with all the other sellers trying to stake out their territory on Amazon Marketplace is tough. To rise above the rest, you must be knowledgeable and smart in every aspect of your approach, […]
Demystifying Competitive Intelligence for eCommerce
By 2024, experts predict the eCommerce industry to reach sales of almost $7 trillion globally. But even with the tremendous growth forecasted, competition is fierce, with new players entering the market every day. How can your eCommerce business keep up with constantly evolving market trends, consumer needs, new marketplaces, technologies, and of course, your competition? […]
