What is PPA (Price Pack Architecture), and 8 Ways to Start Using it Now
In the bustling realm of eCommerce, CPG brands frequently grapple with challenges such as suboptimal pricing strategies. These brands often face difficulty effectively tiering their extensive product range, leading to missed sales opportunities and customer confusion. A 2022 survey of CPG retailers found that 36% feel price points are “much more important” in current times. […]
Top 10 eCommerce Frameworks
When the entire world is your marketplace, there’s an eager audience for nearly any product imaginable. But to turn them into revenue-generating customers, there’s one thing you’re going to need: an excellent eCommerce website. Ecommerce is a global business model that exceeded $5.4 trillion in sales last year and just keeps growing. Opportunities abound for […]
Ecommerce Dashboards: 8 Must-Haves
When eCommerce dashboards were new and exciting, they promised rich, visualized data laid out before our eyes, showing us the way toward shrewd tactics and ever-increasing profits. Now that they’ve been around for a while, we know that all too many dashboards are just showing us yesterday’s news in the form of charts and graphs—making […]
7 Essentials for Success with Ecommerce PPC in 2023
There’s still a place for tried-and-true advertising tactics in the relentlessly competitive world of eCommerce. Pay-per-click (PPC) ads remain a highly effective way to reach consumers searching Google, Amazon, and their favorite social media sites for keywords related to your products. In an environment where you could be up against countless other companies selling the […]
Top 12 Amazon Arbitrage Software
Amazon is one of the best places on the internet for an independent seller to jump into eCommerce. You don’t need to stock and ship your own products, and business models like Amazon arbitrage will let you profit simply by applying the time-honored advice of buying low and selling high. Third-party sales are an increasingly […]
11 Steps to Success with Amazon Competitive Intelligence
Amazon Marketplace offers sellers easy access to a trusted platform with the largest eCommerce customer base in the world, but there’s a catch. All of your competitors are invited, too. On Amazon’s digital shelf, your products are side-by-side with offerings from rivals constantly looking to beat you on price, quality, and listing appeal. To come […]
Amazon to eBay Arbitrage Done Right: 7 Essentials for Arbitrage Success
Picture this: you’re on eBay, shopping for unique products. You find something you like and order it. The product arrives at your door a few days later—but it’s in one of those unmistakable Amazon packing envelopes. What’s going on here? A glitch in the matrix? A massive corporate merger that somehow nobody is talking about? […]
ACOS vs. ROAS: Optimizing Amazon Advertising
Becoming an Amazon Seller is easy. Standing out among the competition in the endless scroll of the world’s largest online marketplace is another matter entirely. No matter how great your products are, succeeding as an Amazon merchant means using all available resources, including Amazon’s increasingly popular pay-per-click advertising platform. One out of every four retailers […]
Top 10 eCommerce AI Tools in a ChatGPT World
Ready or not, AI is here for eCommerce. Don’t be afraid, because even though we now live in a ChatGPT world, these powerful tools have applications that can significantly boost your eCommerce efforts in many ways. But to keep winning, you must get on board the AI train. 83% of companies now consider using AI […]
The Five-Step Guide For Growing Amazon Sales with AI
How AI improves Amazon digital shelf performance and growth strategies for CPGs and digital brands. According to reports, over 75% of eCommerce businesses are planning to implement AI into their daily workflow. That’s why in the near future, performance and data-driven professionals will be the ones that will achieve greater success by utilizing the potential […]
