7 Non-Skippable Steps to the Online Customer Journey
There are many ways to measure an eCommerce venture’s success, but nothing matters nearly as much as conversions. That magic moment when a shopper turns into a customer is the only thing that directly increases your bottom line and proves that your efforts are paying off. The key to growing a lucrative eCommerce business is […]
10 Essentials for a Lucrative Digital Brand Strategy [with Examples]
![10 Essentials for a Lucrative Digital Brand Strategy [with Examples]](https://noogata.com/wp-content/uploads/2023/03/10-Essentials-for-a-Lucrative-Digital-Brand-Strategy-with-Examples-1024x536.png)
The traditional model of the brick-and-mortar store has faced disruption due to the pandemic and resulting financial crisis, leaving consumer brands struggling to figure out how to build awareness and relevance. As many brick-and-mortar stores are looking to shift to eCommerce, and new eCommerce companies decide to have only a digital brand, it’s become clear […]
CPG Marketing: 9 Growth Hacks to Outperform eCommerce Competition
Effective CPG marketing is all about making that special connection between products or brands and consumers. These products we use daily make our lives more comfortable and enjoyable. As a brand manager or Amazon marketing professional, it’s your job to ensure those products reach the people who need them most. But let’s be honest – […]
Top 10 Digital Shelf Analytics Software
What would happen if a physical retail store let its shelves fall into chaos? Imagine inconsistent pricing, products out of stock, and hard-to-navigate displays. Customers would undoubtedly take one look around, turn on their heels, and run out of there. The same thing happens with online shopping experiences—you’ll quickly lose customers if you fail to […]
3 Critical Pain Points that Consumer Brands Face in Developing A Robust Analytics Base
The eCommerce industry is competitive and fast-moving. To thrive in such an environment and maximize the potential of online sales, consumer packaged goods companies (CPGs) need an agile data stack that provides actionable business insights based on aggregated multi-marketplace data in a timely, comprehensive, and consistent manner. This article delves into 3 critical challenges that […]
Less Dollars, More Competition: How Can Consumer Goods Brands Win in Today’s Ultra Competitive Amazon Market?
It’s no news that any brand who cares about keeping and growing their customer base must excel at eCommerce. Why? Consumers enjoy making their purchases online. Online retailing grew a whopping 40% over the course of 2021. And it’s projected to jump another 16% YOY to hit the 1 trillion mark in 2022—a milestone that, […]
Noogata Is Now a Soc 2 Type I Compliant
Data security is of the utmost importance for Noogata and we are beyond thrilled to announce that Noogata has just achieved SOC 2 Type 1 Compliance– the gold standard in data protection! What is SOC 2? SOC 2 was developed by the American Institute of CPAs (AICPA) and is issued by external auditors. SOC reports […]
No-Code AI: What Is It & Why Does It Matter?
What Is No-Code AI and Why Is It Important? Today, most enterprises are considering how they can become more data-driven and better leverage the huge volumes of data available to them to make stronger decisions. Key to this is how to use Artificial Intelligence (AI) and machine learning (ML) to facilitate this. Reports from NewVantage […]
7 Pillars to Drive ROI Across Marketing Portfolios
Marketing has traditionally been perceived as a creative discipline. But the advent of digital technology means marketing departments are now awash with data, dictating a much more scientific approach. By experimenting with different tactics and techniques, and measuring the impact of each, marketers can continuously optimize budget allocations for maximum effectiveness. But they need the […]
Team Member Spotlight: Preeya Goenka, VP, Customer Success
Why did you join Noogata? I was interested in Noogata and the VP of Customer Success role right from my very first conversation with the team. There is a massive need for easy-to-use AI technology for enterprise companies that Noogata is solving for, and they’re doing it in a unique way. Not to mention, they […]
